FairPrice Privacy Policy

FairPrice Retails LLP is the owner of the brand FairPrice and the website fairpricedirect.com. Fairprice respects your privacy and understand that your privacy is very important and we take it very seriously. This Privacy Policy describes policies and procedures on the collection, use and disclosure of your information when you use fairpricedirect.com. We will not use or share your information with anyone except as described in this Privacy Policy. As a visitor to the website you are advised to please read the Privacy Policy carefully. By accessing the services provided by the website you agree to the collection and use of your data by fairpricedirect.com in the manner provided in this Privacy policy. This Privacy Policy does not apply to information we collect by other means (including offline) or from other sources. This privacy policy governs your use of the website www.fairpricedirect.com, and is applicable to any and all services offered on www.fairpricedirect.com

Privacy Policy Purpose

We respect your privacy and are committed to safeguarding your personally identifiable information or “personal information” from unauthorised use or disclosure. This policy describes how your personal information may be collected when you visit our website, shop at our stores, use our products or access our services, enroll in our loyalty card program, or otherwise interact with us. It also describes how your personal information is used or disclosed and the steps we take to protect it from unauthorised use or disclosure. For special offers, promotions, contests or specific services, we might advise you that additional or different personal information practices or terms exist. You should refer to those terms or practices as well.


By accessing our website to shop or obtain information or services, enrolling in our loyalty card program or providing personal information to us through other means, you are agreeing to the terms of this Privacy Policy.

User-Provided Information

  • You provide us information about yourself, such as your name, mobile contact number, residential address and e-mail address, when you register for a member account with FairPrice. Your name and other information will be used to ensure that you get your purchases delivered to you.
  • We may also use your contact information to send you marketing messages and offers, which we believe you, will find relevant. If you do not want to receive such messages or offers, you may opt out by following the instructions in the message or by requesting for opting out. If you correspond with us by email, we may retain the content of your email messages, your email address and our responses.
  • You also provide us information in User Content that you post to the Service. Your questions, answers, and other contributions on the Service, and metadata about them (such as when you posted them and where), are publicly viewable on the Service, along with your name (unless the Service permits you to post anonymously). This information may be searched by search engines and be republished elsewhere on the Web in accordance with our Terms of Service.
  • If you choose to use our invitation service / refer a friend service to invite a friend to the Service, we will ask you for that person's email address and automatically send an email invitation. FairPrice stores this information to send this email, to register your friend if your invitation is accepted, and to track the success of our invitation service.

Scope of Policy

This policy applies to fairpricedirect.com treatment of personally identifiable information that fairpricedirect.com collects through fairpricedirect site and when you use fairprice.com services. The policy does not apply to practices of companies whose Websites may be linked to fairpricedirect.com. For access to the privacy policies of such linked Websites please refer to the information provided by such Websites at their home pages. Fairpricedirect.com respects your privacy. Accordingly, it has adopted the following privacy policy.

Information Collection and Sharing

  • FairPrice uses information we collect to analyse how the service is used, diagnose service or technical problems, maintain security, personalise content, remember information to help you efficiently access your account, shop more effectively based on your past purchases, monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns, and track User Content and users as necessary to comply with the Digital Millennium Copyright Act and other applicable laws.
  • Fairpricedirect.com may at times collect personally identifiable information. On such occasions, fairpricedirect.com may ask your name, email address, PIN code and personal information concerning your interests, occupation, gender and other demographic information. Fairpricedirect.com also receives and records information from server logs from your browser including cookie information relating to pages requested and the like. If you do not wish to provide such information, you are free not to do so. Your provision of requested information to us through our Website or other means is presumed by us to be voluntary and with your consent to the uses described herein. If after submitting personally identifiable information to us, you wish to "opt-out," please contact us and we will remove your information from our database. Please note that such a decision will not stop advertising or content that is generated prior to the time when we can accomplish the removal of your information. Fairpricedirect.com uses the information you provide to us to customise content that we present to you, to contact you concerning specials and new products, to offer news and newsletters, and to enhance our product offering. Fairpricedirect.com will not sell or rent your personally identifiable information to any third party.
  • We may store personal information in locations outside the direct control of fairpricedirect.com (for instance, on servers or databases co-located with hosting providers).
  • As we develop our business, we may buy or sell assets or business offerings. Customer, email, and visitor information is generally one of the transferred business assets in these types of transactions. We may also transfer or assign such information in the course of corporate mergers and acquisitions.
  • We may share or disclose your information with your consent, such as if you choose to sign on to the Service through a third-party service. We cannot control third parties' use of your information.
  • Fairpricedirect.com may disclose your personal information if required to do so by law or if we believe that it is reasonably necessary to comply with a law, regulation or legal request; to protect the safety of any person; to address fraud, security or technical issues; or to protect fairpricedirect.com’s rights or property.
  • Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc.) with interested third parties to help them understand the usage patterns for certain fairpricedirect.com services.
  • Fairpricedirect.com may allow third-party ad servers or ad networks to serve advertisements on the Service. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on fairpricedirect.com. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their advertisements and to personalize the advertising content. Fairpricedirect.com does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent. However, please note that if an advertiser asks fairpricedirect.com to show an advertisement to a certain audience and you respond to that advertisement, the advertiser or ad server may conclude that you fit the description of the audience they are trying to reach. The fairpricedirect.com Privacy Policy does not apply to and we cannot control the activities of, third-party advertisers. Please consult the respective privacy policies of such advertisers for more information.

Links to Other Web Sites

We are not responsible for the practices employed by websites linked to or from the Service, nor the information or content contained therein. Please remember that when you use a link to go from the Service to another website, our Privacy Policy is no longer in effect. Browsing and interaction on any other website, including those that have a link on our website, is subject to that website's own rules and policies.

Changes to Our Privacy Policy

If we change our privacy policies and procedures, we will post those changes on this page to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about our practices or this privacy policy, please contact us at support@fairpricedirect.com or send mail to:

FairPrice Retails LLP
3-4 Rizvi Apartment
Medical Road
Aligarh (Uttar Pradesh) – 202002 India.
Customer Care: 8477 857 857